Privacy policy

Iva Mikulčíková, ID No.: 09831169, with its registered office at Merhautova 926/5, 613 00, Brno - Černá Pole, registered in the Trade Register maintained by the Brno City Municipality, under the business name Pouf Pouf (hereinafter referred to as “Pouf Pouf”)

operates this store and website, including all related information, content, features, tools, products, and services, with the aim of providing you, the customers, with a tailored shopping experience (hereinafter referred to as “Services”). Pouf Pouf utilizes the Shopify platform, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall govern with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal data we collect or process

When we use the term “personal data,” we mean information that identifies you or another individual or that can be reasonably linked to you. Personal data does not include information that is collected anonymously or that has been de-identified so that it cannot be identified or reasonably linked to you. We may collect or process the following categories of personal data, including inferences drawn from such personal data, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information including credit and debit card numbers and financial accounts, payment card information, financial account information, transaction data, form of payment, payment confirmation, and other payment data.

  • Account information including your username, password, security questions, preferences, and settings.

  • Transaction information including items you view, put in your cart, add to a wish list, or purchase, return, exchange, or cancel, and your past transactions.

  • Communications with us including information you provide in communications with us, such as when submitting a customer support inquiry.

  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

  • Usage information including information about your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of personal data

We may collect personal data from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal data;

  • Automatically through the Services including data from your device when you use our products or services or visit our website, and through cookies and similar technologies;

  • From our service providers including when we use them to enable certain technology and when they collect or process your personal data on our behalf;

  • From our partners or other third parties.

How we use your personal data

Depending on how you interact with us or which of the Services you use, we may use personal data for the following purposes:

  • Providing, personalizing, and improving the Services. We use your personal data to provide you with the services, including performing a contract concluded with you, processing your payments, handling your orders, remembering your preferences and items you are interested in, sending notifications related to your account, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating returns and exchanges, enabling the posting of reviews, and creating a tailored shopping environment, such as recommending products related to your purchases. This may include using your personal data to better personalize and improve the services.

  • Marketing and advertising. We use your personal data for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or mail, and displaying online advertisements for products or services in the Services or on other websites, including based on items you have previously purchased or added to your cart, and other activities within the Services.

  • Security and fraud prevention. We use your personal data to verify your account, to ensure secure payments and shopping. To detect, investigate, or take action regarding possible fraudulent, illegal, dangerous, or harmful activities, to protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for the security of your account credentials. We strongly recommend that you do not disclose your username, password, or other access credentials to anyone else.

  • Communication with you. We use your personal data to provide you with customer support, respond to your requests, provide you with effective services, and maintain business relationships with you.

  • Legal grounds. We use your personal data to comply with applicable laws or to respond to valid legal processes, including requests from law enforcement or government authorities, to investigate or participate in civil discovery, potential or actual litigation, or other disputed legal proceedings, and to enforce or investigate possible violations of our terms or policies.

How we disclose personal data

We may disclose your personal data to third parties for legitimate purposes in accordance with this Privacy Policy, in particular:

  • to Shopify, suppliers, and other third parties who perform services for us (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).

  • to business and marketing partners for the purpose of providing marketing services and advertising to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across various merchants and websites. Our business and marketing partners will use your data in accordance with their own privacy statements. Depending on your place of residence, you may have the right to direct us not to share information about you and not to show you targeted advertisements and marketing based on your online activity across various merchants and websites. You may exercise your rights to opt-out of these uses via the contact details provided below.

  • If you instruct us, request us, or otherwise consent to the disclosure of certain information to third parties, for example, for the purpose of shipping products or through social media widgets or login integration.

  • In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service or policies, and to protect or defend the services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal data about your access to and use of the Services to provide and improve the Services for you. Information you provide to the Services will be transmitted to and shared with Shopify and third parties who may be located in countries other than your country of residence, for the purpose of providing and improving the Services for you. In addition, to protect, develop, and improve our business, we use certain enhanced Shopify features that involve data and information obtained from your interactions with our store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal data collected about your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. To learn more about how Shopify uses your personal data and your potential rights, you may visit the Shopify Consumer Privacy Policy page. Depending on where you live, you may exercise certain rights regarding your personal data here: Link to the Shopify Privacy Portal.

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not related to us or controlled by us, you should familiarize yourself with their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on those sites. Information you provide in public or semi-public places, including information you share on third-party social media, may also be visible to other users of the Services and/or users of those third-party platforms without restriction on their use by us or the third party. The inclusion of these links does not in itself imply that we endorse the content of these platforms or their owners or operators, except as stated in the Services.

Children's data

The Services are not intended for use by children and we do not knowingly collect any personal data about children under the age of majority in your jurisdiction. If you are a parent or legal guardian of a child who has provided us with their personal data, you may contact us using the contact details provided below to request their deletion.

Security and retention of your data

Please be aware that no security measures are perfect or impenetrable and we cannot guarantee “perfect security.” In addition, any information you send us may not be secure during transmission. We recommend that you do not use unsecured channels for transmitting sensitive or confidential information. The period for which we retain your personal data depends on various factors, such as whether we need this data to maintain your account, provide services, fulfill legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute, they may only apply in certain circumstances, and in certain cases, we may refuse your request as permitted by law.

  • Right of access / information. You may have the right to request access to the personal data we hold about you.

  • Right to erasure. You may have the right to request that we erase the personal data we hold about you.

  • Right to rectification. You may have the right to request that we correct inaccurate personal data we hold about you.

  • Right to portability. Under certain circumstances and with certain exceptions, you may have the right to obtain a copy of the personal data we hold about you and request its transfer to a third party.

  • Management of communication preferences. We may send you promotional emails, which you can opt-out of at any time using the unsubscribe option displayed in our emails. If you opt-out, we may continue to send you non-promotional emails, such as those concerning your account or orders placed.

If you reside in the UK or the European Economic Area, and subject to exceptions and limitations set by local laws, you may exercise the following rights in addition to the rights listed above:

  • Objection to processing and restriction of processing: You may ask us to stop or restrict the processing of personal data for certain purposes.

  • Withdrawal of consent: If we rely on consent for processing your personal data, you have the right to withdraw this consent. If you withdraw your consent, it will not affect the lawfulness of processing based on your consent before its withdrawal.

You may exercise any of these rights if specified in the Services or you may contact us using the contact details provided below. To learn more about how Shopify uses your personal data and any rights you may have, including rights related to data processed by Shopify, you may visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. Before processing your requests, we may need to verify your identity as permitted or required by applicable law. In accordance with applicable laws, you may designate an authorized representative to submit requests to exercise your rights on your behalf. Before accepting such a request from an intermediary, we will require the intermediary to provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you wish to file a complaint about how we process your personal data, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us via the contact details below, or you may file a complaint with your local data protection authority. For the EEA, you can find a list of responsible data protection supervisory authorities here.

International transfers

Please note that we may transfer, store, and process your personal data outside the country in which you live. If we transfer your personal data outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's standard contractual clauses or any equivalent contracts issued by the competent authority of the United Kingdom, unless it involves a transfer of data to a country that has been designated as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last Updated” date, and provide notice as required by applicable law.

Contact

If you have any questions regarding our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please call us at +420 605 766 024, email us at hello@poufpoufshop.com, or contact us at Merhautova 5, Brno-město, 613 00, CZ. For the purposes of applicable data protection laws, we are the controller of your personal data.